Mike Shreeve – The Letter System

Shoppers Will Fortunately Pay $3000+ For You To Write A Letter Simply Like The One You’re About To Learn…

How To Make 6-Figures A 12 months Writing Letters Simply Like This

Expensive good friend,

The letter you might be about to learn proper now will very probably generate greater than $100,000 in gross sales (I’ll show why that prediction is correct in a second).

It solely took me half a day to write down, and half a morning to edit.

It isn’t good – I’m positive typos exist someplace – however will probably be worthwhile.

It doesn’t make the most of any “ninja hacks” or “literary prose” both.

It’s written like I communicate as a result of I’m not typing this in any respect.

As an alternative, I exploit a transcription program known as Dragon Naturally Talking to talk this letter outloud (sure, identical to Winston Churchill used to do each morning in mattress minus the employed typist and obscene quantities of alcohol).

The design is ugly, it requires studying a whole lot of phrases in a world of 6-second consideration spans, and at first look you’d suppose “there’s no manner this sort of stuff really works to make gross sales”, however…

… it does, and it really works actually, rather well.

$47,500 From A Easy Letter

Simply Like This One

A number of weeks in the past, inside my Triple Level program for superior copywriters, I sat down and wrote a gross sales letter following a 7-point “Block System” for writing which I’ll inform you extra about later.

It took me about 2 hours to finish the letter – I filmed it reside in entrance of the scholars late on a Thursday night time. They noticed me not solely sort each phrase, however create the factor I used to be promoting proper in entrance of their eyes.

To be trustworthy, if I wasn’t typing the letter (usually I communicate it), and if I hadn’t been doing it reside whereas answering questions and talking my thought course of outloud, I feel it could have solely taken me about 45 minutes to an hour to finish the identical letter in solitude.

In any case, lower than 48 hours later, that quick little gross sales letter generated greater than $25,000 in gross sales for myself (I used to be promoting my very own product)… and one week later totalled greater than $47,500 in gross sales and counting.

It continues to generate new leads and gross sales with none further enter from me.

That’s Precisely Why Shoppers

Love Paying For Letters Like This

Take into consideration this:

If you happen to have been in a position to generate $25,000 in income for a shopper in only a week or two by writing them a letter like this, appears pretty affordable they’d pay you $three,000 for the factor that introduced all of them these gross sales, proper?

Particularly because the letter you wrote one time…

… they get to make use of many times and once more, producing gross sales persistently for so long as they need to make use of it.

In different phrases, they aren’t simply paying the $three,000 so that you can write a letter, they’re paying the $three,000 so that you can create a enterprise asset that retains offering returns time and again, typically for years to come back.

I’ve shoppers who employed me to write down a letter like this again in 2012 and so they proceed to make use of it to generate gross sales to at the present time. 

(SIDENOTE: That is the little “secret” of Freelancing that no one actually talks about… should you study abilities that deliver massive outcomes to shoppers, they pay you massive. Due to this fact, the extra you uplevel your skillset, the extra probably you might be to receives a commission extra.)

You see, most individuals go into enterprise to observe a ardour. They need to be a coach, or they need to promote natural pet food, or they need to be a lawyer that defends marginalized peoples…

… for 99% of enterprise homeowners, the concept of getting to promote their providers/wares/merchandise to others is sort of a nightmare come to life. They merely don’t like doing it.

That’s why, should you’re the one who exhibits up and says, “let me write you a easy letter that you need to use to do all of the promoting for you”… you’re a hero of their eyes.

You might be saving them from:

A. The concern of promoting that ALL enterprise homeowners have (no one desires to be rejected)
B. What can occur when a enterprise proprietor STOPS promoting as a result of they’re afraid (aka: enterprise collapse)

So, you may clearly see why having this talent and providing it to others is about far more than simply typing phrases on a display screen… it’s about serving to people to develop the companies they love by addressing the elephant within the room and serving to them to remain worthwhile.


The Letter System

For the primary time ever I’ve “productized” my one-on-one system and created a top-to-bottom, soup-to-nuts on-line video program sharing each element of my confirmed letter writing course of.

You’ll get each ounce of what was non-public entry just for these writers I skilled to work in my “copy store” or in non-public mastermind teams the place I’d get invited to talk.

Now, by way of step-by-step modules – with worksheet workouts, templates, and extra instruments – you’ll have the power to write down letters that promote… for your self or for pay as a employed letter author to nicely paying shoppers.

You should purchase entry to that precise coaching program at present, however first, right here’s a peek into what you’ll study as soon as inside:

  • The way to inform the distinction between “too laborious” promoting and my “welcomed visitor” strategy (get this proper and you may write for shoppers who usually wouldn’t rent copywriters… which implies ZERO competitors for shopper be just right for you)
  • Why you need to NEVER begin writing from a clean web page (that is the last word repair to author’s block and can can help you crank out nicely paying shopper initiatives in report time)
  • Lengthy vs. Quick: The way to know when to write down longer letters vs. when to write down shorter ones (we’ll settle the lengthy vs. quick debate as soon as and for all)
  • The way to “ask for the sale” in a manner that makes readers LOVE you for it (Realized this little method whereas learning screenwriting below a Hollywood script physician)
  • The way to create a complete first draft in a single afternoon… whereas strolling within the woods/on the seaside/actually laying in mattress (I’ve made hundreds of with out ever getting off the bed with this method – No Pants residing for actual!)
  • The way to write gross sales letters for shoppers who present ZERO data, are horrible unhelpful, and haven’t even created their product but (in conditions like this, I exploit a secret supply of “confirmed” copy concepts to get the job performed)
  • The way to craft a letter so completely clear and concise that even your shoppers will say “Wow! After studying your letter I need to purchase my very own product!” (Appears tacky, proper? I can’t even rely what number of occasions shoppers have mentioned precisely that to me through the years)
  • Why you will be horrible at each different facet of writing, however should you grasp how one can write quick little bullet factors like this you’ll 100% of the time generate gross sales on your shoppers (I’ll even provide you with greater than 100 fill-in-the-blank templates to make use of)
  • four secrets and techniques to writing headlines that do 80% of the promoting for you… plus I’ll provide you with a large swipe file of confirmed headlines you need to use
  • The way to use the artwork and science of emotional intelligence and empathy to offer the reader precisely what they should know earlier than they’ll purchase (get this proper and your shopper will love you for it)
  • The way to discover “proof” components (the a part of copy that makes folks belief you) for ANY shopper or ANY mission or ANY service with only a few clicks of your mouse and the great ole’ Google
  • Why 99% of writers getting beginning in gross sales letter writing fail to get gross sales for his or her shoppers (HINT: they overthink probably the most essential piece and kill what makes these letters really work)
  • The way to spot (and collect) good sources of writing inspiration to base your letters off of constructing it simpler to ship outcomes
  • 6 methods to start out a gross sales letter which will be the distinction between success and failure on your shopper work (HINT: the way in which I opened this letter is 80% why it really works)
  • My “begin backwards” methodology for creating compelling letters that create need in prospects and get them to purchase even when they’re hardheaded, cussed, or a full blown skeptic
  • Wrestle to remain productive as a author? I’ll present you how one can 3x your hourly wordcount so you will get a lot, rather more performed in a a lot, a lot shorter period of time (as a gross sales letter author… the quicker YOU write, the simpler your copy is… I’ll clarify why in this system)
  • The #1 cause gross sales letters fail and what you are able to do to make sure you NEVER make that mistake when working with shoppers
  • The way to get your shopper to “write” a very powerful components of the letters with out your shopper having to write down a single phrase (HINT: make life straightforward for the each of you)
  • Why the primary paragraph of your letter could make or break your capacity to get gross sales (and I’ll present you 15 of my favourite opens that at all times work)
  • The two forms of analysis that you simply MUST do earlier than you sit down to write down (important talent to develop if you wish to earn the upper charges)
  • Why your concern of promoting might help you TRIPLE the outcomes of your gross sales letters (it’s all about empathy and your capacity to foretell the longer term… extra on this within the course)
  • The way to ethically get different folks to write down 80% of your gross sales letters for you (this would possibly seem to be a “lazy” trick nevertheless it’s really the key behind among the most worthwhile letters ever written… all 6-figure gross sales writers understand how necessary this method is)
  • The 1 query you may ask your shopper (or market) to make your gross sales letter stand out and get extraordinary outcomes (HINT: cease avoiding the weak spot/shortcomings of your product)
  • Must you follow a single area of interest as a gross sales letter author? The reply would possibly suprise you…
  • Outlining vs. “pantsing” your letters… which works finest? (I’ll present you what my trainer taught me and why the “hybrid” strategy works even higher)
  • The 7 methods to start out a narrative in your letter that can get readers hooked and wanting extra

Truly, let me pause for a second right here as a result of…

Even If You Hate Promoting

You Can Nonetheless Write Extremely Efficient Letters With My System

Look, I’ve been doing this for 10 years and I’ve helped extra writers break into the sphere than I may even hold rely of anymore.

Each single a kind of writers:

A. Hated the concept of promoting for a residing

B. Thought they have been too shy/not assured sufficient/didn’t consider that they could possibly be an efficient salesperson for firms and their merchandise by way of the written phrase

And to each single one in all them I mentioned… “good”.


As a result of, despite the fact that the aim of writing these letters is to promote services and products, with my methodology you don’t really “promote” something. In actual fact, why my letters (and the individuals who study to write down them) proceed to succeed past expectations is this straightforward truth:

It’s not about gross sales, it’s about understanding folks.

Whenever you join The Letter System at present you’ll uncover what I imply after I present you:

  • The 7 questions each reader of your letter will ask themselves earlier than shopping for and how one can reply them in a manner that compels them to purchase (HINT: you may’t power anybody to do something… that’s not actual… however you may present folks how one can get precisely what they need… that’s what I’ll train you how one can do)
  • What to deal with in your letter OTHER THAN pitching that can improve the gross sales that your letters present for shoppers or your self
  • The way to get the appropriate data out of your shoppers in order that don’t must depend on overly hyped gross sales copy and may as an alternative take a extra environment friendly and efficient strategy
  • What “The World’s Best Prosecutor” taught me about making a compelling case as to why somebody can buy a services or products out of your letter
  • The way to determine which components of your shopper’s services or products you need to spotlight in your letter to finest generate gross sales on their behalf (most writers get this improper)
  • Why Darren Hardy known as me “one of the best author I’ve ever labored with” after I wrote him a letter to promote his most costly product (HINT: I’ve developed a sure-fire method to match shopper voice that I’ll share with you in this system)
  • The way to create compelling gross sales “arguments” utilizing three×5 playing cards and a easy guidelines (get this proper and also you’ll by no means must depend on hype to promote on your shopper)

One factor I can promise you:

That is in contrast to every other copywriting/gross sales letter writing coaching you’ll have ever skilled earlier than.

As a result of 90% of the individuals who train writing gross sales letters come from the “laborious” niches of Make Cash On-line, Investing/Day Buying and selling/Treasured Metals, and Courting.

Not me.
I lower my enamel as a copywriter within the trenches of non-public growth writing copy for among the greatest names whose manufacturers would have been DESTROYED if I had used excessive strain gross sales techniques to promote their merchandise.

And but, over the previous decade I’ve generated hundreds of thousands in gross sales in niches past simply private growth all whereas utilizing the identical rules and philosophies I’ll train you on this program.

All the things You Want

To Create Letters That Promote

To ensure that you to have the ability to replicate my Letter System and get comparable outcomes to what I’m able to produce, you want extra than simply coaching.

You want instruments.



And so forth.

That’s why, whenever you purchase The Letter System at present, I’ll provide you with:

  • Greater than a dozen thought templates for each piece of the letter together with the headline, bullet factors, opens, and extra…
  • Entry to my “high secret” (not likely however type of) Block System for structuring letters like this in such a straightforward manner that you simply’ll discover the work of writing is 70% accomplished earlier than you even open up your pc to start out typing…
  • My very own private swipe file breakdown the place I’ll tear aside a few of my finest performing gross sales letters and present you WHY they labored so you may reverse engineer their success…
  • Day by day habits and routines to observe – with checklists – which might be assured to make you a MUCH higher copywriter than anybody else graduating from every other copywriting coaching program out there at present (these every day workouts have been key to the fast success of the brand new writers I employed for my “copy store”)…
  • My confirmed “story boarding” workflow course of that I exploit to create successful gross sales letters… AND 100% of the fiction I write (this may make you a a lot quicker author)…
  • A 20 level guidelines for creating the proper letter (I used to be given this guidelines by a 7-figure incomes copywriter solely after I paid $50,000 to hitch his mastermind)…
  • My very own private Consumer Data Extraction worksheet – ship this doc to a shopper and get 100% of the information you want to write nicely performing gross sales letters…

And a bunch extra…

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Mike Shreeve – The Letter System: Movies, PDF´s

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